Alongside organizing and communications leadership, I have built a practice around art direction, brand development, graphic design, merchandise, and creative consulting. I work with people and organizations to figure out what they are actually trying to say, how they want people to feel when they encounter their work, and how to turn that into something clear, memorable, and visually distinct.
For me, brand development is not just choosing colors, fonts, or a logo. It is understanding the personality of the work, the audience it needs to reach, the values it needs to carry, and the story people should walk away remembering. I help shape that full picture, from messaging and visual identity to campaign concepts, digital assets, event materials, merchandise, and the details that make a brand feel intentional instead of pieced together.
My background in graphic design and multimedia art gives me the ability to move between the strategy and the execution. I can build the concept, develop the visual language, and then make the thing. That has included brand identities, social campaigns, print materials, merchandise collections, apparel graphics, promotional pieces, event visuals, and creative assets designed to live both online and in physical space.
Merchandise is one of the places where those skills come together most naturally for me. I approach it as storytelling people can wear, keep, gift, display, and carry into the world. A strong piece of merchandise should feel connected to the larger identity and message behind it, not like a logo placed on a product because something needed to be sold.
My consultancy is built around helping people get closer to the clearest and strongest version of what they already have. Sometimes that means developing a brand from the ground up. Sometimes it means refining something that has lost direction. Sometimes it means building a campaign, visual system, product line, or creative concept that gives an organization a new way to show up.
I am especially interested in work where culture, identity, community, and strategy meet. I bring an artist’s eye, a communications lens, and an organizer’s understanding of people into every project.
The goal is never just to make something look good.
It should know what it is, who it is speaking to, and why it deserves to be remembered.
